Ten years of watching who wins. And why.
For over a decade, my job put me shoulder-to-shoulder with the trades. Thousands of contractors, from one-truck shops to multi-million-dollar operations, residential service companies to commercial outfits chasing bids. I wasn't watching from a marketing office somewhere. I was inside their businesses: how they scheduled, how they quoted, how they got paid, and, most importantly, how they got found. Or didn't.
Because here's what a decade of that teaches you: the gap between the companies winning work and the companies grinding for it usually isn't the work itself. I watched genuinely great operators. Better techs, better service, better people. Sitting invisible while a louder competitor with average work grew right past them. And I watched companies go from good in the field to truly great: recognized, booked out, charging what they're worth. The difference was almost never a secret. It was a pattern. The winners did the same handful of things, over and over, in every market and every trade.
At some point the conclusion got too loud to ignore: somebody should just run that playbook for the companies too busy doing the actual work. So I built Sitework to do exactly that. No reinventing, no agency theater, no metrics nobody understands. The same patterns I watched separate the winners, applied to your company, managed month after month. I started this on my own, I'm building it up the same way you built your business, and I genuinely love the work. There aren't many things more satisfying than watching a great company finally get seen.